Websites for Dog Grooming Businesses
A dog grooming website is a site that shows owners what their dog's groom will cost, what's included, and how to book, without a phone call. We build them for groomers and full-service facilities, and we run them for you afterward.
We recommend the $1,500 Growth build for most facilities, plus $99 a month for Hosting + Updates.
What should a dog grooming website show?
A dog grooming website should show what a groom costs for this dog, what's included, and how to book. Grooming is hard to price online because coat and size change everything, so the best sites show ranges by coat, weight or breed and say plainly that the final quote comes at drop-off.
| What to show | Why owners need it | How we've done it |
|---|---|---|
| Prices by coat, weight or breed | A single starting price doesn't tell a doodle owner much | Unleashed Canine publishes tables by coat type and weight. Hillcrest's estimator gives a range by breed. |
| What each service includes | Bath, neaten-up and full groom mean different things at different shops | Hillcrest lists what's in a bath and a full groom. Unleashed Canine separates full grooms, neaten-ups and baths. |
| Add-ons, all priced | Owners don't like surprises at pick-up | Both sites list add-ons, like de-shedding and nail filing, with their prices. |
| Walk-in services | Nail trims can be a small, regular reason to visit | Hillcrest and Unleashed Canine both list walk-in services. |
| How you handle the dog | Nervous owners want to know what happens in the back | Hillcrest explains its hands-on drying. Unleashed Canine covers its lower-volume approach. |
| Vaccine rules | Better they know before booking than at the door | Unleashed Canine lists the vaccines it requires on its grooming page. |
| A clear way to book | Every extra step gives an owner a reason to put it off | Unleashed Canine links to online booking. Hillcrest offers an appointment request. |
Before and after: one grooming price list
Unleashed Canine's grooming prices already existed. Moving them onto the page changed who could see them. Here's what changed, and you can check your own site the same way.
| Before: inside the booking tool | After: on the grooming page | |
|---|---|---|
| Who could see prices | Someone who opened the booking tool and looked for their dog | Anyone on the page |
| What search engines and AI assistants could read | Very little of it | Every coat, weight and price, as plain text |
| How it's organized | By booking service | By coat type, then weight, with example breeds |
| Add-ons | Listed as booking options | In one priced list on the page |
We can show this change, but not yet what it did for bookings. The site went live in September 2026.
What about results?
On Hillcrest's site, people who used the cost estimator sent a contact request at about three times the rate of everyone else, 4.5% against 1.3%. Estimator users may already be keener, and the figure covers boarding, daycare and grooming together. It's a good sign for pricing tools, not a grooming-only result. Across the whole business, Hillcrest's new customers from June to October were up 52% on the same months of 2025, 105 against 69, since the new site launched in May. It also runs Google Ads, so not all of that is the website. Read the Hillcrest case study
Hillcrest site analytics, 90 days to November 2, 2026, and Hillcrest's kennel software, new customer sign-ups, June to October 2026 against the same months of 2025, pulled November 8, 2026.
What does a grooming website cost?
We recommend our $1,500 Growth build for most facilities, plus $99 a month for Hosting + Updates, which covers hosting, security, backups and content updates. A smaller shop can start with the $1,000 Standard build. See what's included.
More for facility owners
- Websites for boarding and grooming businesses: pricing, proof and what a facility site needs
- Websites for dog boarding and daycare businesses
- Custom vs Wix, Squarespace and Square: an honest comparison
- Hillcrest case study and Unleashed Canine story
Questions groomers ask us
We think so, as ranges. You don't have to promise an exact price. Show a range by coat, weight or breed, and say that the final quote comes at drop-off. That answers the owner's first question and keeps your room to price the dog in front of you.
It can be, if you're well known and booked out. A booking tool is good at taking appointments, but it's not built to explain your services, answer questions or show your work to someone who hasn't heard of you. That's the website's job.
Usually we link to it. Unleashed Canine's site sends grooming customers to MoeGo. Your website handles the explaining, and your software handles the appointment.
Yes, if you have them. Your own photos do more than stock images ever will, and we can set up an easy way to send them from your phone, as we did for Unleashed Canine.
Last updated November 2, 2026.