Websites for Dog Boarding and Grooming Businesses
A boarding and grooming website is a site built around the questions pet parents ask before they trust you with their dog: what it costs, what vaccines you need, what the place looks like, and how to book. We build them for multi-service facilities, then run them for you.
We recommend the $1,500 Growth build for most facilities, plus $99 a month for Hosting + Updates.
What we've built for kennels and groomers
Two real facilities. Neither is a big operation, so these are small-business results, not national ones.
Hillcrest Kennel & Grooming, Nashville
Hillcrest came to us on a Weebly site with one catch-all boarding page, and it was found mostly by people who already knew its name. We rebuilt it with separate dog boarding, cat boarding and grooming pages, a blog, a cost estimator and a hiring flow.
Up 52%
New customers since the new site launched in May 2026: 105 from June to October, against 69 in the same months of 2025. In the four months before launch, they had been down 43%. August to October was Hillcrest's best stretch for new customers since 2021, rising each month to 27 in October. Hillcrest also started Google Ads in April, so not all of this is the website.
Hillcrest's kennel software, new customer sign-ups, June to October 2026 against the same months of 2025, pulled November 8, 2026.
252 to 555
US search clicks per 90 days, while impressions fell by about 40%. Seasons differ between the two periods, and Hillcrest also runs Google Ads, so not all of this is the website.
Hillcrest Search Console, 90 days to May 7 against 90 days to October 31, 2026.
About 3x
People who used the cost estimator sent a contact request at 4.5%, against 1.3% for everyone else. Estimator users may already be keener, so read this as a strong signal, not proof of cause.
Hillcrest site analytics, 90 days to November 2, 2026: 19 of 423 sessions against 61 of 2,797.
6 days
to fill an open bather position, using a careers page we added and a small Indeed ad. It drew 51 applications. Read the hiring story
Unleashed Canine, Nederland, Texas
Unleashed is a boarding, grooming and training facility that found us through a Facebook group. We moved it off Wix to a 17-page site with its full grooming price list as readable tables, a page for each service, pages for the towns it serves, and booking links into MoeGo and Acuity.
It went live in September 2026, so it's too early for business results. Speed we can measure: its mobile PageSpeed score went from 63 on Wix to 96, and its home page from 23.4 MB to 442 KB. Read the Unleashed Canine story
What does a boarding or grooming website need?
A boarding or grooming website needs to answer a nervous owner fast. Show your prices or a way to estimate them, your vaccine and temperament rules, real photos of your facility, a separate page for each service, and a booking link that works on a phone.
| What the owner wants | A facility site we'd build | A generic template, as often set up |
|---|---|---|
| What will this cost me? | Prices by service, size or coat, or an estimator | "Call for pricing", or rates saved as an image Google can't read |
| Will you take my dog? | Vaccine, age and temperament rules for each service | A general FAQ, if any |
| What's it like there? | Your own photos, with real captions | Stock photos or a thin gallery |
| Do you do what I need? | A separate page each for boarding, grooming and so on | One services page that covers everything |
| Can I book now? | A clear button into the booking system you already use | A contact form and a wait for a reply |
| Are you near me? | Pages for the towns you actually serve | Your address in the footer |
A template can do all of this with enough work. Here's an honest comparison of custom against Wix, Squarespace and Square.
The 30-second test for your facility's website
Open your site on your phone and time it. Use it on your own site, whoever built it, and pass it around.
- Can I find a price, or a price range, for one night of boarding?
- Can I find what a groom costs for a dog my size?
- Do I know which vaccines you require?
- Do I know whether my dog needs an evaluation first?
- Can I see real photos of where my dog will sleep?
- Can I book, or request a date, without calling?
- Can I find your hours and drop-off times?
- Do your Google reviews show up on the site, or a link to them?
Start with the service you need most
Boarding and daycare
Rates, rules and what a stay looks like. See boarding websites
Grooming
Prices by coat and size, services and booking. See grooming websites
Wix or Squarespace instead?
An honest look at when DIY is the better call. Compare your options
What does it cost?
We recommend Growth for a facility with more than one service. You pay once for the build, then monthly for us to keep it running.
one-time, plus Hosting + Updates $99/mo
- 15+ pages, custom design, built for phones first
- A page for each service, plus pages for the towns you serve
- Search and AI-readable structure on every page
- Contact form, and links into your booking system
one-time, plus Hosting + Updates $99/mo
- Up to 10 pages, custom design, built for phones first
- A good fit for a smaller, single-service shop
Hosting + Updates, $99/month (or $900/year): hosting with SSL, security, backups and uptime monitoring, plus content updates when your prices, hours or photos change. New pages, redesigns and new features are quoted separately. No long-term contract, and you can cancel anytime.
Questions facility owners ask us
We recommend our $1,500 Growth build for a facility offering more than one service, plus $99 a month for Hosting + Updates. That covers hosting, security, backups and content updates like prices, hours and photos. A smaller shop can start with the $1,000 Standard build. There's no long-term contract.
Usually, yes. Your website's job is to get the owner ready to book, then send them to your booking system. Unleashed Canine books grooming and boarding through MoeGo and training consultations through Acuity. We link your system in rather than replace it.
They can if you want them to, and we recommend it. Hillcrest has a cost estimator, and Unleashed Canine publishes its grooming prices by coat and weight as plain text on the page, so search engines and AI assistants can read them too.
No. We build websites. What we know about this business comes from building and running sites for facilities like Hillcrest Kennel & Grooming and Unleashed Canine, and from watching what their customers actually do on those sites.
Yes. We're based in Nashville, and everything happens over email and phone. Unleashed Canine is in Nederland, Texas. Your city pages get written around your own town, with your drive times and your services.
About 7 days, if we get your prices, photos and service details quickly. Tell us what you have, and we'll give you a date before you decide anything.
Last updated November 3, 2026.
Tell us about your facility
Send us your current site, if you have one, and what you offer. We reply within 24 hours and tell you honestly what we'd change.