Case Study · Dog Boarding, Grooming & Training

A site that looked fine, and couldn't be found.

Unleashed Canine's Wix site worked and looked good on a phone. It just wasn't showing up for the people searching for what it sells. We rebuilt it in about nine days.

About 9 daysFrom yes to live
63 to 96Mobile PageSpeed score
23.4 MB to 442 KBHome page weight

Unleashed Canine is a boarding, grooming and training facility in Nederland, Texas. Its owner, Kristen Baker, found us through a Facebook group in September 2026. She wanted three things: to show up better on Google, a better website, and a site that told people who they are.

What we found

We looked before we pitched, and the site wasn't broken. Booking worked, and it looked good on a phone. The problems were underneath:

  • Google had little to go on. The home page had no main heading and no description, and its title was "Home | Unleashed Canine".
  • It was heavy. The home page weighed 23.4 MB, and its main content took 8.1 seconds to appear on a phone.
  • The wrong searches. Of the 79 search terms a ranking tool showed it appearing for, most were other businesses with "unleashed" in their names. It ranked for almost none of its real terms, like dog grooming in Nederland.
  • Prices were out of sight. The full price list sat inside the booking tool, where search engines couldn't read it.

It was also a move. Unleashed was closing its Lumberton location and bringing everything together in Nederland, so existing customers needed to be able to follow.

What we built

A 17-page site, with a page for each service and pages for the towns it serves. Kristen said yes on September 16, sent us her answers on September 20, and the site went live on September 25.

  • Grooming prices as plain text, by coat and weight, taken from her booking system, so owners and search engines can both read them.
  • Town pages written for each town, with real drive times and the services that make sense from there, including a page for Lumberton customers explaining the move.
  • Booking links that go to the right place: MoeGo for grooming and boarding, Acuity for training evaluations.
  • Redirects from every important old address, so existing links and search listings kept working.
  • A training video section that updates itself when she posts to YouTube, a gallery, a private page for sending us photos from her phone, and a blog she can post to.

What happened

Speed is the clearest change. These are the home page's scores from Google PageSpeed on mobile:

MeasureWix, Sept 9, 2026Our build, Nov 2, 2026
Performance score6396
Main content appears8.1 seconds2.3 seconds
Page weight23.4 MB442 KB

Search is early. Rankings dipped for a few days after the move, which is normal, and were back within days. From October 3 to October 30, the site earned 114 clicks from Google. Google shows the search term for 75 of those, and 34 of the 75 came from searches that didn't include the business name. That's a small number, and it's only a month, so we're not calling it a result yet. We'll update this page when there's more to say.

Where we can see the search, the site now appears more often for searches without the business name than with it, about 529 impressions against 407 from launch to November 1. Training is leading: "dog training near me" has earned 8 clicks and "dog training nederland tx" 4. Mobile visitors have also tapped to call 26 times since launch, though some of those may be our own testing.

When the business changes

In November, Kristen stopped offering two services. She emailed us, and we removed them from every page they appeared on, rewrote the affected town pages, updated the prices and rules, and redirected the old page. She didn't have to touch an editor. That's what Hosting + Updates is for.

Last updated November 3, 2026.

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