How Hillcrest Kennel Built Search Presence with the Content Engine
Hillcrest Kennel & Grooming — Pet Boarding & Grooming. Content Engine client since January 2026.
The Challenge
Hillcrest Kennel has served the Nashville community since the 1950s — over 70 years of trusted pet boarding and grooming. But their online presence didn't reflect their reputation. Operating in a hyper-local market (10-mile service radius, 4 zip codes), they needed to show up when nearby pet owners search for boarding, grooming, and pet care. Their competitors were outranking them for basic local searches, and word-of-mouth alone wasn't reaching the next generation of pet owners who start every decision on Google. Like many local service businesses, they needed a website that generates calls and content that ranks for the searches their customers actually make.
The Strategy
We built a content strategy using the Content Engine around seven pillars covering Hillcrest's core services and local expertise: boarding, pet grooming, pet health and safety, the local Nashville pet community, first-time pet owner guides, seasonal and holiday care, and cat care. Content targets the hyper-local searches pet owners actually make — like 'what to look for in pet boarding' or 'breed-specific grooming guides.' Each post is reviewed and published manually by the Hillcrest team through their dashboard, giving them full editorial control while the engine handles the research, writing, and SEO optimization.
Results
Live data from Google Search Console. Updated weekly.
Top Ranking Keywords
Current positions from the most recent Google Search Console snapshot.
| Keyword | Position | Impressions | Clicks |
|---|---|---|---|
| cutting dogs nails | 1.0 | 88 | 0 |
| hillcrest kennel and grooming | 1.0 | 37 | 5 |
| hillcrest kennel and grooming | 1.0 | 35 | 0 |
| how to trim dog nails that are black | 1.0 | 33 | 0 |
| hillcrest kennel and grooming | 1.0 | 31 | 0 |
| how short to cut dog nails | 1.0 | 29 | 0 |
| how to get matts out of dog fur | 1.0 | 22 | 0 |
| how to trim dog nails | 1.0 | 20 | 0 |
| signs your dog needs professional grooming | 1.0 | 18 | 0 |
| how short should dog nails be | 1.0 | 10 | 0 |
| how to groom a cocker spaniel | 1.0 | 10 | 0 |
| silent groom pro | 1.0 | 10 | 0 |
| cocker spaniel grooming | 1.0 | 9 | 0 |
| how to remove matted dog hair | 1.0 | 9 | 0 |
| how to unmat dog hair | 1.0 | 9 | 0 |
| quiet dog nail grinder | 1.0 | 9 | 0 |
| how to groom a long haired german shepherd | 1.0 | 8 | 0 |
| silent dog nail grinder | 1.0 | 7 | 0 |
| boarding | 1.0 | 6 | 0 |
| hillcrest dog grooming | 1.0 | 6 | 0 |
Content Quality
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